When it comes to the design of a website for your business, it is often very tempting to look at a competitor’s, with all the ‘bells and whistles’, and forget about how practical or usable a website should actually be. This can be quite damaging since a customer will inevitably go elsewhere if they cannot find what they are looking for on your site or are put off by garish graphics. Similarly, a bad design that cannot be read or used well on a tablet or smartphone may put customers off using your website on these devices.
The solution is quite straightforward: talk to a professional. A good web design firm will be able to provide you with a website that can easily be updated and then marketed. They can offer you a range of templates, tailor-made for different industries, to get you off to a good start. Prices for these services have come down significantly and local website design packages are now easily affordable for small and medium-sized businesses. Not only that, but many providers can help you with SEO services to ensure your new website ranks highly on Google.
With the rise in popularity of smartphones and tablets, many business owners may be wondering if they need a dedicated smartphone/tablet app or separate, mobile-only, website. This is not necessarily the case, however, since a great website design firm can enable your website to look the same across a range of devices, including smartphones, tablets and laptops. This is called ‘responsive web design’. Thanks to a little technical magic, your website will automatically adjust to whatever device it is being viewed and used on. One customer could be looking at your website on an iPad while another could be viewing on a desktop at work – both would have great experiences. This type of design ensures businesses are not caught out by the mobile revolution and do not need to fret over any unnecessary costs.
Our experienced website design company, based in Bedford, can ensure your website is designed in the best way, giving you far fewer headaches in the process. You will be able to tap into lots more customers, potentially expanding your business in the process.