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PPC Marketing
Search Engine Optimisation
Chris Wright

Are keywords really dead?

As SEO evolves, we must remain cognisant of how search engines favour content. Today, the internet is saturated with content: the mediocre, the outstanding and the redundant. Algorithms have had

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Influencer
Marketing
Oliver Wright

Why use micro influencers?

A micro influencer is typically distinguished by a following of around 1000 to 10,000 followers. At the other end of the scale, boasting anywhere between 50,000 to 1 million followers,

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Google Algorithm
News
Chris Wright

Google Medic Update

Google has a long history of famous algorithm updates, search index changes and refreshes. Each year, Google changes its search algorithm around 500–600 times. While most of these changes are

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Influencer Marketing
Advertising
Oliver Wright

Instagram Influencer Marketing

Why is Influencer Marketing So Promising? Facebook might be on the decline, but social media like Instagram are only growing. Instagram’s focus on individuals and celebrity culture mean one thing;

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