Email Marketing And Social Media

Businesses are now using email marketing and social media to tap the online market. A combination of email marketing and social media is often preferred by savvier entrepreneurs.  How do you synchronize social media and email marketing? Here re some tips.


Find ways to incorporate social media into your html email. There are several ways to make this possible. You can insert “share” icons or links in your content. For example, you can give people who are reading articles and stories in your email a chance to share your content on Twitter, Facebook, Digg, etc. The “share” link can be placed at the bottom of the articles to make sharing simple and easy.

You can also add links of your social media profile in your email. Boost the number of your followers by including a Facebook, Twitter, or LinkedIn profile. There are “connect with us” links that you can add to your email to promote social networking. This is a good opportunity to engage those who are interested in your industry.


Sharing content through various social media can help you build a bigger readership. Links and icons encourage people to share the content of your site. For example, when you email 1,000 people, you can potentially increase your readers when you encourage them to share your email content through their own social networks. Don’t rely on your email just being forwarded to a couple of readers when you let your content to go viral with social networking.


Add social media to your email to develop you network. This marketing strategy helps increase the number of your followers and boosts the number of your email subscribers. You can also get more readers if you ask them to register for your email newsletters.  This approach lets you grow your social network and email subscription at the same time.


One more element you can do for your business is to host your articles on a blog. Create your own blog with a newsletter sign-up feature that will help make your social media guests your email subscribers as well. Your blog is also another site to share your social media profile to your readers.

Syndicate your network using blogging, social media, and email marketing. All these strategies combined can maximize your content and brand exposure.

Chris Wright
Chris Wright
Managing Director of Nettonic Ltd a Bedford based digital marketing company specialising in helping businesses to improve their online brand awareness. Linkedin

Comments are closed.

Helping Promote Your Brand

Pin It on Pinterest

Share This

Share this post with your friends!