Are you losing customers due to poor page speed?
Site speed is part of the complex Core Web Vitals algorithm determining the user experience quality and is now a major ranking factor that cannot be ignored.
According to research from SimilarWeb, “page experience signal” is the quality of how efficient a website is with interactivity. Websites that are fast and responsive give users a better user experience.
Google rates the speed of a site largely based on how many visitors are browsing it. Improve your page loading times and Google will see an improvement in your rank.
How to Check your sites speed.
It takes just seconds to determine your websites page speed and is FREE.
- Google Page Speed Insights – https://developers.google.com/speed/pagespeed/insights/
- GT Metrix – https://gtmetrix.com/
This tool goes into far more depth but allows you to drill down to the specific areas that may be causing issues.
WHY IS IT SO IMPORTANT?
In today’s fast-moving digital world, people have more options than ever before which means that if they can’t find what they are looking for from you, they will instantly move over to your competitor. With so many options available, very few people will patiently wait for the website pages to load so that they can buy your product or avail of your service. Speed is the name of the game and the faster your customer can find relevant information on your site, the higher the chance that they will buy something from you.
WE CAN HELP Improve Your Website Speed
The more streamlined your site is in terms of user experience, the better the chances of your site appearing higher in search rankings. With the Core Web Vitals update, it is quite fair to assume that a lot of websites will have to be tweaked to stay competitive. While this might be seen as extra work, it also presents an excellent opportunity to be seen by a wider audience.
The websites that can create a better user experience and visual stability, moving forward will have a competitive edge over those who choose to stay the same.
