Instagram Marketing

Instagram adverts work

Instagram is no longer just for personal use, it has become a global marketing phenomenon with big brands prepared to pay huge sums of money for celebrity endorsements.

Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers and orients marketing activities around these influencers.

A simple fact is that 80% of users follow the businesses they love on Instagram. With Photo Ads, Video Ads, Carousel Ads & Stories Ads, there is a huge variety of options available to help promote your products or services

Brands like Kylie Jenner have generated millions from Influencer marketing on Instagram. What do you think would happen if we could place your products with someone (also known as an “influencer”) with 10,000, 100,000s or even 1M+ followers…Tons of people will buy and your return on investment would be mind-blowing!

We provide access to Inflencers

We specialise in working with relavent Instagram influencers who regularly provide click-through rates of between 3% - 10%

Optimise promotions that maximise your return

With experienced gained from multiple campaigns we know what converts.

Identify inflencers using advanced targeting

We have identified 100's of niche influencers and analysed their suitability by follower, engagements & collaborations.

Analyse results and provide recommendations.

Analysing the results from each campaign allows to refine and potentially lower future costs.

How We Drive Results Using instagram Ads

Step 1 - Planning & Expectations

With all new clients it is important for us to understand your business, your expectations and gain insights into the type of customer that buys your products.

Are you simply looking to increase brand awareness, perhaps you want to increase customer engagement or showcase your products and services?

When our team has a clear understanding of your needs, we will discuss specific content themes and possible subjects for your images and videos.

Step 2 - Determine Influencer Costs

With all new clients it is important for us to understand your business, your expectations and gain insights into the type of customer that buys your products.

Are you simply looking to increase brand awareness, perhaps you want to increase customer engagement or showcase your products and services?

When our team has a clear understanding of your needs, we will discuss specific content themes and possible subjects for your images and videos.

Step 3 - Finding The Right Influencers

Finding the right influencers to help promote your business is more than just comparing the number of followers they have.

Your brand, like all others, will have an identity that needs to be aligned with the influencer you choose. Get this wrong and the influencer’s audience will quickly spot the disconnect and switch off from the product offering and you will see very few conversions for your time and money.

The team at netTonic know how to find the perfect influencer. Using in-house tools not only do we look at audience size and number of followers but we also look at engagement ratio. There is little point using an influencer with 100’s of thousands of followers if their audience does not interact with posts, stories and videos. Influencers who have a good relationship with their followers are much more likely to “influence” the buying process.

Step 4 - Creative Design

A simple way to measure the success of any Ad will be the level of engagement it receives. A good engagement does not necessarily correlate to high conversions but if the audience is moved to comment then they are also likely to follow the call to action.
1. Picture Ads – is one simple photo in landscape or square format. Look out for new interactive navigation ads
2. Multi Photo Carousel Ads –Can have anywhere from two to ten images and/or videos that users can view by swiping through.
3. Video Ads – videos can be up to 60 seconds long and shot in landscape or square format.
4. Slideshow Ads –similar to video ads in that they appear as a video in users’ feeds. These ads, however, are made up of a series of still images which play as a video, much like a slideshow. You can add text and audio to your Slideshow Ads.
5. Stories Ads –This format is becoming increasing in popularity with almost a third of all businesses using.

Step 5 - Optimise & Reporting

A professionally managed Instagram campaign will have at its core the ability to tweak and refine to achieve the best return on the client’s investment.

A/B split testing compares small variations to ascertain which aspects work the best.

Call us today to learn how we can help with your Instagram Marketing