- 1 billion people use Instagram.
- 35% of online adults use Instagram.
- Users ‘like’ 4.2 billion posts per day.
- 95 million posts per day.
- 400 million Stories a day.
- 25 million business profiles.
- 2 million monthly advertisers on Instagram.
- 90% of the top 100 brands are on Instagram.
Instagram Adverts Work
Instagram is no longer just for personal use, it has become a global marketing phenomenon with big brands prepared to pay huge sums of money for celebrity endorsements.
Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers and orients marketing activities around these influencers.
A simple fact is that 80% of users follow the businesses they love on Instagram. With Photo Ads, Video Ads, Carousel Ads & Stories Ads, there is a huge variety of options available to help promote your products or services
Brands like Kylie Jenner have generated millions from Influencer marketing on Instagram.
What do you think would happen if we could place your products with someone (also known as an “influencer”) with 10,000, 100,000s or even 1M+ followers...Tons of people will buy and your return on investment would be mind-blowing!
We can help you by:
Provide access to Inflencers
We specialize in working with Instagram influencers who regularly provide click-through rates of between 3% - 10%
Identify relavent inflencers using advanced targeting
We have identified 100's of niche related influencers and analysed their suitability by follower numbers, engagement and previous collaborations.
Optimise design promotions that will maximise your return
With experienced gained from multiple campaigns we know what converts.
Analyse results and provide report based recommendations.
Analysing the results from each campaign allows to refine and potentially lower future costs.
How We Drive Results Using Instagram Ads
Step 1 - Planning & Expectations
With all new clients it is important for us to understand your business, your expectations and gain insights into the type of customer that buys your products.
Are you simply looking to increase brand awareness, perhaps you want to increase customer engagement or showcase your products and services?
When our team has a clear understanding of your needs, we will discuss specific content themes and possible subjects for your images and videos.
Step 2 - Influencer Costs
In simple terms the more followers an influencer has, the more people the brand could reach. So, influencers with a larger following will usually charge more, but as it’s possible for people to buy fake followers it is important to look at other metrics to correctly value an influencer
In addition, the depth of your campaign will also affect the costs: How many posts do you want, who creates the content and how long will the post be live. The more work the influencer has to do, the more expensive the campaign will be.
Step 3 - Finding The Right Influencer
Finding the right influencers to help promote your business is more than just comparing the number of followers they have.
Your brand, like all others, will have an identity that needs to be aligned with the influencer you choose. Get this wrong and the influencer's audience will quickly spot the disconnect and switch off from the product offering and you will see very few conversions for your time and money.
The team at netTonic know how to find the perfect influencer. Using in-house tools not only do we look at audience size and number of followers but we also look at engagement ratio. There is little point using an influencer with 100’s of thousands of followers if their audience does not interact with posts, stories and videos. Influencers who have a good relationship with their followers are much more likely to “influence” the buying process.
Step 4 - Creative Design
A simple way to measure the success of any Ad will be the level of engagement it receives. A good engagement does not necessarily correlate to high conversions but if the audience is moved to comment then they are also likely to follow the call to action.
1. Picture Ads - is one simple photo in landscape or square format. Look out for new interactive navigation ads
2. Multi Photo Carousel Ads -Can have anywhere from two to ten images and/or videos that users can view by swiping through.
3. Video Ads - videos can be up to 60 seconds long and shot in landscape or square format.
4. Slideshow Ads -similar to video ads in that they appear as a video in users’ feeds. These ads, however, are made up of a series of still images which play as a video, much like a slideshow. You can add text and audio to your Slideshow Ads.
4. Stories Ads -This format is becoming increasing in popularity with almost a third of all businesses using.
Step 5 - Optimise & Reporting
A professionally managed Instagram campaign will have at its core the ability to tweak and refine to achieve the best return on the client’s investment.
A/B split testing compares small variations to ascertain which aspects work the best.
Call us today to learn how we can help with your Instagram Marketing