Internet marketing is perhaps the defining trend of doing business in the 21st century. Early proponents of internet marketing – sometimes called digital or online marketing – were insistent it was the future of the marketing industry, and it turns out they were at least partly right.
While it seems likely there will always be a place for traditional forms of marketing, such as direct mail campaigns, any company not using any form of internet marketing in 2015 is at risk of being left behind by their more innovative rivals.
Why internet marketing services matter.
Marketing is all about reaching audiences and targeting them with your message, so if your audience is online and you are not, you are putting yourself at an immediate disadvantage.
Social media is huge in this day and age and it is one of the most natural ways to get a message out there, while the young audience that uses sites such as Facebook and Twitter is of huge strategic importance to a lot of companies. Some three billion of the world’s population are online, so it makes sense for your marketing strategy to take advantage of the internet.
Internet marketing is also much more affordable than a lot of older forms of marketing, making it a great place to start for new businesses, or for those that are on a very tight budget.
So what are five of the best types of internet marketing services, and how do they work?
Search engine optimisation
(SEO) remains one of the cornerstones of internet marketing. Essentially, SEO is all about making sure your company’s website places highly on search engine results pages. Where Google ranks a business for its key search terms can make or break a firm.
Among the best ways to boost the SEO of a site is to publish blog posts about the company’s areas of expertise, helping to position the business as a leader in its field.
As Yelp estimates that 85% of consumers now turn to the internet to find local businesses, you need to make sure your company ranks well in search engine results pages.
Pay per click (PPC) is one of the most popular forms of internet marketing and is one of Google’s biggest streams of revenue, so it is unlikely to go away anytime soon. Companies that use PCC pay for each click that their ad or supported text on a search engine results page or web page gets from a potential customer. This is instead of paying for the number of viewers the advertisement receives.
Email marketing is the modern equivalent of direct mail campaigns. Targeting potential customers with appealing email offers can be a fantastic way to build an audience and attract new clients to a business.
Social media is one of the newest forms of internet marketing, but it has rapidly become one of the best ways to reach an online audience. Best of all, social media is a great leveler and allows smaller companies to compete with their massive rivals to get their message across in a natural, conversational way.
Finally, video marketing is making a big splash in the internet marketing world and many companies are investing heavily in this area. Video is a very engaging form of technology, particularly for a younger target audience, and can be a tremendous way to spread a message – it might even go viral.