Many website owners maintain search engine optimised websites to keep their business running as they feel good ranking is everything. Good SEO will provide traffic, that’s true, but focusing too much on search engines and forgetting your visitors is a big mistake. The goal is to ultimately turn your visitors into dedicated readers. It is therefore important that you operate a website that is optimised for lead conversions as well as customers. A few online tweaks can boost your conversion rate.
It is common knowledge that to reach more customers, you need to embed visible contact details or a contact form in your website. Surprisingly, a considerable number of websites don’t do this. Some have contact forms that are not readily visible or are not user-friendly. Do you still rely on a “contact us” tab or a phone number in your site footer? That may not be sufficient enough to convert enough visitors to leads and to drive business.
Determine how you want your visitors to navigate through your website. At the same time, think of the details you present and how this affects reader navigation.
Make necessary adjustments to give your visitors the information they’re looking for in a way that you’re also directing them to your desired path.
If your sole method of acquiring leads is through a contact form or page, you may not achieve the lead conversion success you want. There are several more effective ways to position calls-to-actions on your website.
For instance, you can place hyperlinks per web page so your visitors can easily get information without going back to a previous page. You can also add linking graphics to a brief contact form (“brief,” because if you squeeze your visitors for a detailed history, they are likely to be turned off and leave). Keep your contact forms short and simple by asking only the basics, such as names and email addresses. Anything longer you risk losing potential clients.
Web content and site imagery keep your customers interested in the brand you’re selling. Your ad copies must have good recall, and your imagery should not an eye-sore. Maintain a user-friendly, easily navigable website to keep visitors coming back. Allow them to seek quick and easy information on your website.
Another smart way to earn more lead conversions is to give freebies. For instance, in exchange for your visitor’s contact information, offer free eBooks, trials, or term papers. Once you already have their email addresses, you can send them spam-free newsletters and emails. Email campaigns in forms nurtures leads and increases the opportunity for lead conversion.
Tailoring your site for SEO is a smart move, but optimising your website for lead conversion is also key to acquiring sales. Having a site that’s both SEO and lead-friendly is like having a 24/7 salesman.
