Pay-Per-Click (PPC) advertising is without doubt the quickest way to drive traffic to your site and as such must be considered as an approach that will potentially work hand in glove with SEO techniques. There are several pay per click search engines but the main and most popular still seems to be Google via their easy to use Adwords facility.
The theory behind the success of all of the major search engines offering PPC historically was simple, the person who placed the largest bid for any key term would have their add positioned at the top of the sponsored links and thus receive most traffic. This all changed when Google introduced their improved pay-per-click program Ad rank, an algorithm that bases your ad’s placement on bid amount, and a quality score that’s based on ad relevance, landing page relevance, and click-through-rate. This was a major change which meant that a company wishing now to rank high not only had to think about their budget but also give consideration to page content and relevance. Other search engines soon followed suite creating a need for a more specialist approach to Pay Per Click Marketing.
Our PPC Strategy – Perfected for all our clients!
PPC is all about creating the perfect advert, at NetTonic, we aim to create exceptionally captivating adverts that grab the immediate attention of the consumer. At Nettonic, our experienced professionals never compromise on finding the niche keywords and phrases and weave them in a seamless wordplay, to create an advert which is not only very specific, but also quite compelling. With us your ads attract the targeted visitors and maximize your ROI.
AN EFFECTIVE WELL MANAGED CAMPAIGN WILL:
- Search for the most relevant keywords and phrases.
- Capture new sales leads. (Find traffic you never knew existed)
- Eliminate wasted money. (Spent on irrelevant clicks)
- Focus on growing your business. (Work efficiently)
IMPROVE YOUR QUALITY SCORE TO ACHIEVE BETTER ROI
Your AdWords Quality Score is a measure of the quality, relevance, and performance of your pay-per-click advertising campaigns. Because it affects both: the position of your ads and the cost per click. NetTonic is in the business of improving your Quality Score.
In Adwords, your quality score is represented on a scale of 1 to 10 and is a measure of how relevant Google feels you ad is for each search term. They use a sophisticated algorithm that tracks Click Through Rate (CTR), Ad Relevance and Landing Page Relevance to determine these scores. Getting a 10 means Google thinks you are extremely relevant and rewards you accordingly. Quality Score will not only determine your position on the page but importantly how often you’re shown on the page and what your Cost-Per-Click (CPC) will be.
How Quality Score Affects Ad Rank
With Google Adwords just because you are the highest bidder doesn’t follow that your advert will be ranked in first place. Ad Rank = Cost Per Click x Quality Score. If you have a low quality score, you may not be able to rank at the top of the page no matter how much you pay and also it is possible that your advert will not be shown at all.
How Quality Score Affects Cost-Per-Click
If you have a low quality score, you can pay several times as much per click as another site with a high quality score and still be in a lower position on the page than they are. A low quality score will result in drastically higher Costs-Per-Click, which drastically increase your Cost-Per-Sale and will often be the difference between the advertiser that makes money and the one that loses money. It may not be possible to get every term with a Quality Score of 10 however at Nettonic we see this as a key performance indicator of our success.
Looking for a PPC management firm in UK? Our experts at NetTonic Ltd will help you to gather more healthy traffic on you site at lowest amount spent. Visit related pages below or call our professional for free website analysis.
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