Search Engine Optimisation

SEO More Than Just Science

At Nettonic, our approach to Search Engine Optimisation (SEO) is more of a set of strategic skills, than a mundane technique, which not only makes you visible but also benefits you with a powerful online presence.

We do not believe in a one size fits all approach preferring to fit both your budget and expectations, we have clients that spend £500 with us each month and then others who pay many £1,000s. Our aim is simple rather than just taking your money we match what can be achieved with the budget you are looking to invest.

To achieve successful optimisation it is important to follow basic guidelines to ensure that your website is search engine friendly. However, even if you are able to implement all our recommendations this will not necessarily guarantee results.

Search Engine Optimisation

What is SEO

SEO stands for search engine optimisation which is the process of modifying your site so that it appears more prominently in search results. This typically includes things like on-site optimisations, such as making sure you have a good title and meta description to make sure people see what they are looking for when searching online. It can also include off-site optimisations, such as link building to help search engines better understand your site.

How Search Engines Work

Search engines use algorithms to rank sites based on relevance and popularity. A ‘search engine’ is simply an online service that crawls the World Wide Web for content. Pages found by these services are then indexed so they can be searched through keywords. Search engines make it possible to find web pages quickly because they locate information according to where it’s published (in contrast with directories) and allow users to search their indexes rather than going through page after page of the material themselves. The types of words used in a site’s text, title tag, metatag-elements, or other metadata will determine how high up a site appears in search results when someone makes a query using those phrases as queries.

Our Search Engine Optimisation Approach

The first step of an effective Search Engine Optimisation is to understand your target market. SEOThis doesn’t mean learning the personal lives of your customers, but determining the specific demographic or bracket of people that you are aiming to sell to. As much as possible, cover all the specific details that you can about this potential customer. Is the customer male or female? What is his or her age clause, educational background or yearly income? The more you know your market, the better you will understand what keywords they will be using to find your site.

When implementing any Search Engine Optimisation campaign consideration should be given to on-site page layout for your site to be properly crawled and indexed by search engine spiders. Correct use of page headers with H1 tags, paragraphs and minimal use of HTML tags such as and images which make it harder for a spider to view the content on the page.

A core element of all Search Engine Optimisation endeavours is keyword research. Understanding who or what your target market is will make it easier to identify what terms will be used to find it. However, since you cannot read minds of your target Internet users, it’s better to use keyword tools in your research. Search engines like Google or Yahoo feature free tools that will not only present you with relevant keywords but will also show you the search rates of each keyword. Remember we are trying to drive more traffic to our website so choose keywords carefully. There is no point being on page 1 of Google for terms that no one searches!

The key to a successful Search Engine Optimisation campaign will be the correct use of content. Content must be unique and relevant to the actual product or service you are selling and not be repeated over numerous pages within your website. Do not be tempted to stuff your keywords in an effort to get the spiders to notice you. Any spamming is frowned upon and could affect your overall position. Try to write content around your specific keywords that you have targeted for each page. Use keyword grouping on pages to avoid the temptation to create repetitive unnecessary internal pages.

Some would say that this is the most important element of Search Engine Optimisation which when combined with good page content can accelerate organic growth. The process can be broken down into two sections: Internal on-site linking and external back-linking.

An internal linking structure is how you can guide a search engine spider around your site easily and effectively. In its simplest form, the use of text navigation menus or hyperlinks on internal pages can be used. Consider suitably positioned anchor text to ensure that when the Search Engine spiders visit your site they are guided from one page to the next.

External Backward links are recommendations from other sites and hence are essential to your overall success. The more relevant links you have directed to specific internal pages the better your website will perform. Forget about quantity it is the quality of the link that counts!

6 Key Elements of SEO

Content 100%
Keywords 95%
Meta title and Meta description 90%
Backlinks 95%
Social Media 90%
Online Directories 80%

SEO Strategy

SEO Packages

Cost determined by keyword competition

The seo package that is required for your business will be determined by the relative competition for the keywords your are chasing. Those that are valuable and highly sort over to drive traffic will require more effort.

Keyword Research


new or local Businesses
Medium keyword Competition
£ 350 - £750 monthly
  • 10 - 15 Keywords
  • Initial Review and Analysis
  • Technical Audit
  • On Page Optimisation
  • Off Page SEO
  • Monthly Reporting


National Businesses
medium keyword competition
£ 500 - £1500 monthly
  • 10 - 15 Keywords
  • Initial Review and Analysis
  • Technical Audit
  • On Page Optimisation
  • Off Page SEO
  • Monthly Reporting


Competitive Niche
high keyword competition
£ 2,500+ monthly
  • 20+ Keywords
  • Initial Review and Analysis
  • Technical Audit
  • On Page Optimisation
  • Off Page SEO
  • Monthly Reporting

** Note: SEO Deliverables listed above are for general information only and are subject to monthly variations based on strategy and campaign needs.

Need help? Call our support team on 01234 261 385