Search engine optimisation
SEO more than just science
At Nettonic, our approach to Search Engine Optimisation (SEO) is more of a set of strategic skills, than mundane technique, which not only makes you visible but also benefits you with a powerful online presence.
We do not believe in a one size fits all approach preferring to fit both your budget and expectations, we have clients that spend £500 with us each month and then others who pay many £1,000s. Our aim is simple rather than just taking your money we match what can be achieved with the budget you are looking to invest.
To achieve successful optimisation it is important to follow basic guidelines to ensure that your website is search engine friendly. However, even if you are able to implement all our recommendations this will not necessarily guarantee results. Ethical Search Engine Optimisation techniques take time and depend on a number of factors.
our seo approach
The first step of an effective Search Engine Optimisation is to understand your target market. This doesn’t mean learning the personal lives of your customers, but determining the specific demographic or bracket of people that you are aiming to sell to. As much as possible, cover all the specific details that you can about this potential customer. Is the customer male or female? What is his or her age clause, educational background or yearly income? The more you know your market, the better you will understand what keywords they will be using to find your site.
When implementing any Search Engine Optimisation campaign consideration should be given to on-site page layout for your site to be properly crawled and indexed by search engine spiders. Correct use of page headers with H1 tags, paragraphs and minimal use of HTML tags such as and images which make it harder for a spider to view the content on the page.
A core element of all Search Engine Optimisation endeavours is keyword research. Understanding who or what your target market is will make it easier to identify what terms will be used to find it. However, since you cannot read minds of your target Internet users, it’s better to use keyword tools in your research. Search engines like Google or Yahoo feature free tools that will not only present you with relevant keywords but will also show you the search rates of each keyword. Remember we are trying to drive more traffic to our website so choose keywords carefully. There is no point being on page 1 of Google for terms that no one searches!
The key to a successful Search Engine Optimisation campaign will be the correct use of content. Content must be unique and relevant to the actual product or service you are selling and not be repeated over numerous pages within your website. Do not be tempted to stuff your keywords in an effort to get the spiders to notice you. Any spamming is frowned upon and could affect your overall position. Try to write content around your specific keywords that you have targeted for each page. Use keyword grouping on pages to avoid the temptation to create repetitive unnecessary internal pages.
Some would say that this is the most important element of Search Engine Optimisation which when combined with good page content can accelerate organic growth. The process can be broken down into two sections: Internal on-site linking and external back-linking.
An internal linking structure is how you can guide a search engine spider around your site easily and effectively. In its simplest form, the use of text navigation menus or hyperlinks on internal pages can be used. Consider suitably positioned anchor text to ensure that when the Search Engine spiders visit your site they are guided from one page to the next.
External Backward links are recommendations from other sites and hence are essential to your overall success. The more relevant links you have directed to specific internal pages the better your website will perform. Forget about quantity it is the quality of the link that counts!
6 key elements of SEO
Understanding what historical SEO activities have taken place on a site and having an understanding of future expectations allows NetTonic to build a bespoke strategy for each client. During the initial consultation, we will view benchmark data showing where your site is positioned compared to your competitors and discuss options based on investment.
A comprehensive SEO Audit is designed to provide a complete snapshot of the state of health of a given website to ensure that the customer can build a solid foundation for future online marketing efforts, maximise return on investment and improve natural search rankings.
The key purpose of SEO Audits is to prepare a comprehensive report that covers virtually all of the aspects that are hindering or preventing the website from accurate ranking on the world’s leading search engines, as well as provide detailed recommendations on how to remedy these problems.
NetTonic will work to provide you with extensive keyword research along with a competitive analysis to determine the best keywords to target. We will utilize online tools, analytics, paid search data and a potential competition analysis. Generally for each campaign we recommend a mix of short and long-tail phrases.
NetTonic will provide an initial report that will show your current position within the search engines, current website traffic, keywords, etc. This will you gauge the progress throughout the campaign. By directly reviewing and comparing your competition, with regards to traffic, branding, and navigation, we have a better knowledge of where you stand against your direct and indirect competition.
NetTonic operates an online facility that allows clients to manage all their project data in one place thus eliminating the scenario where information including emails, spreadsheets, and monthly reports are scattered across different email messages.
Included in your monthly reporting will be information showing, completed tasks, recommended actions, keyword positions, traffic trends, and organic conversions.
Our services are extremely varied not in what we do but more in how much we do for each client. We do not believe in a one size fits all approach and to better understand how we can help we really need to understand your expectations. We have clients that spend £250 with us each month and then others who pay many £1,000s what we have to do is match what can be achieved with the budget you are looking to invest.
Invoiced Monthly: No guesswork and no duplication, our SEO services are all about the ethics and white hat methodologies. As they say “there is no shortcut to success”, we painstakingly adhere to the detailed guidelines issued by the search engine giant and help you reach the top, from the most credible path. Prices start at £500 + vat per month.