SEO Case study Easyframe

Easyframe.co.uk

EasyFrame have been manufacturing picture frames and mounts for over 25 years. 

During that time they have developed loads of expertise and experience that ensures each frame and mount produced is of the highest quality.

Their workshop is packed full of the very best in framing technology that helps achieve precise results with each and every order.

Great quality doesn’t have to be out of your budget, and when you take a look through their  impressive catalogue of frames you’ll quickly see that we offer brilliant value for money.

Easyframe Case Study

Easyframe contacted Nettonic in October 2015

Easyframe contacted Nettonic in October 2015 as a result of falling organic traffic to their site post Penguin Google algorithm update.

Objectives

Easyframe wanted to become the market leader in the picture framing sector. The overall objective was to increase the online presence and grow the market share organically with less reliance on referral sites to generate orders. The core objectives included:

  • Identify issues onsite and offsite that caused site to be downgraded post Penguin
  • Increase search visibility and exposure
  • Increase traffi­c for phone related terms
  • Build traffi­c for non-phone recycle related terms
  • Achieve a substantial ROI

 Our Solution

  • Initial analysis and implementation of best practicesNettonic carried out an in-depth technical analysis of the website. When reviewing the site a number of restrictions, which were reducing the site’s organic performance, were uncovered; they included the site structure as well as technical and on-page issues. The Nettonic team set about correcting these issues and implementing best practices in order to give the campaign a secure starting point. Getting the fundamentals in place early was the key to making the strategy work.
  • Creation of “authority pages” and implementation of on-page optimisation Ethical link building campaign designed to maximise potential of authority pages.
  • Monthly Off Page SEO/ Link Building Activities:

o   High Qulity Link Building
o   Authority Directory Submissions
o   Social Bookmarking (Do follow)
o   Social Website Promotion
o   Business Profile Listing
o   Article Promotion (Authority Sites)
o   Blog Creation & Postings
o   Squido, Scribd, HubPages Pages
o   RSS Feeds Optimization
o   Review Website Submission
o   Image Promotion
o   On Site Blog Promotion

  • Social Media Press Release – A number of these press releases with embedded videos were designed to achieve widespread second wave proliferation, as well as increased rankings for target phrases and universal search listings for the videos used.

results

During the campaign Easyframe has seen a steady growth in their organic traffic.

1 x
Organic Traffic Growth
120 %
Increase Goal Conversions
20 %
Increrase Av. Session Duration

Overview

Since partnering with easyframe Nettonic has accomplished the initial objective to identify and fix the issues that resulted in the Google Penguin penalty. Over the next six months the off-site efforts will increase aiming to gain greater organic presence.

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