SEO Company Milton Keynes
Search Engine Optimisation Milton Keynes
SEO or Search Engine Optimisation has been through many changes since the birth of the internet. What hasn’t changed is the importance to all companies is them in Milton Keynes or surrounding areas. The need to ensure websites are visible is essential to the success of any company.
I regularly hear new potential SEO clients say “I want to rank top” for my keywords. Although this may be an unrealistic hope due to the strength of competition and budget you can understand the motivation, we all have to be top. Claiming the top position in the SERP (Search Engine Results Page) drives up your SEO CTR like nothing else.
Page 2 won’t do…In fact, 2021 research from Zero Limit Web reveals that the first five organic results account for 67.60% of clicks in Google.
Whether you are a small company or a large global multi-national, your digital marketing footprint on the search engine (s) will determine the size of your online presence and the traffic you receive.
SEO Strategy Helping to promote Your Brand
Proven and Effective Local SEO Strategy for Milton Keynes
How many times have you heard an SEO Agency make statements similar to:
“Free SEO – We guarantee page 1 rankings and to increase your web traffic”
A responsible Milton Keynes SEO Agency knows that Google uses over 200 ranking factors to judge your website. In essence, they are looking to establish your domain authority; how many links does your site have are the backlinks quality or spam, do you provide a good user experience and deliver quality relevant content.
Local Milton Keynes SEO Services
A Milton Keynes business optimised for local searches can generate more traffic. That means you can expect more sales and higher potential growth than your competitors. Getting ranked high is a big deal in today’s marketplace.
More than half the customers looking to purchase products or use local services will use the search engines to perform local google searches. A good SEO marketing strategy will look at the marketing intent of your customer and develop a digital strategy to improve your organic rankings in the search engines.
National Milton Keynes SEO
If your business provides services and products to customers on a national or global level, you will need a targeted SEO strategy that helps you target the whole of the UK or your respective country. Nettonic’s SEO agency Milton Keynes
Free SEO Audit
SEO agencies first action will be to complete a full audit for their new Milton Keynes
- Keyword Research – it’s important to understand who your target market is before you perform keyword research
- Link Building Review – Some would say that this is the most important element of SEO which when combined with good page content can accelerate organic growth. The process can be broken down into two sections: Internal on-site linking and external back-linking.
- Page Architecture – When implementing any SEO campaign consideration should be given to on-site page layout for your site to be properly crawled and indexed by search engine spiders. Correct use of page headers with H1 tags, paragraphs and minimal use of HTML tags such as and images which make it harder for a spider to view the content on the page.
- Ranking Search Terms – In earlier incarnations of Google’s ranking system, websites used to be spammed with keywords all over, just to be ranked on top of search results. Fortunately, that cannot be the case now thanks to the RankBrain update. Now Google also utilises artificial intelligence to determine the relevancy and priority (Website Authority) of pages in search results.
- Google Domain Authority & Trust – To understand it properly, we need to dive a little deeper into various aspects such as how the ranking system works, how these signals are measured by tools and what determines a good Website Authority
- Google Analytics – Understanding your customers is essential to any business venture. Google Analytics provides you with the tools necessary to watch data for your company in one place, at no cost.
Frequently asked SEO questions
Search engine optimisation is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of web search engines. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. Wikipedia
SEO companies, well the good ones, are not an automated plugin for your site. Best practice techniques require specialist skills and many hours of hard work. The more hours we can work for you the more we can achieve. Any SEO Service be it for a new website or one that is established will be competing against other businesses in your niche. The SEO process will always be the same is the scale of the monthly work we can target based on your budget. There is an absolute correlation with the number of hours that we the SEO team can spend perfecting the various requirements that Google post penguin have identified. Factor in the competition in your niche and the simple answer is that certain campaigns will require more investment in time and effort.
It’s not possible to gauge the exact time it will take for a website to see the results of good SEO. If everything is done properly, then you can expect to see changes in four to six months but the journey only begins from that point. Once improvement is seen, it is vital to consistently maintain good SEO and keep track of changes made to the search algorithm and the ranking system. If the basics are sound, it will be easier to grow your businesses from there on out, but effort and time will still be required on your part.
Sometimes, an educated guess can potentially slingshot your website into the stratosphere but without consistent tweaking and high-quality content, it will drop sooner or later. You might consider hiring an expert team like Nettonic.co.uk to take care of your website’s SEO. This will save you valuable time and money and let you focus on other important things.
The most common reason why your business isn’t showing up on Google Maps in the Milton Keynes area is because your business lacks location authority. If your GMB listing (Milton Keynes) lacks location authority, you will have to be in close proximity or standing directly at your business location to appear in Google Maps. Try it yourself with a relevant keyword “Milton Keynes SEO” and note the results.
It is easy to assume that good SEO based on your website’s desktop version will naturally transfer the all the SEO benefits to mobile devices. To a degree this is true however web design across devices is often different, so it is important to align your services to the recommended Google user experience guides. Social Media aps are good at serving up data in small easily read snippets so it is important that your SEO marketing ensures that the user can readily access your content.
In 2021 user experience and site speed will be measured by a new Algorithm known as Core Web Vitals. Core web vitals cover various facets of the user experience such as page loading speed, visual stability and overall responsiveness of the site’s pages. Some of the metrics being used are LCP (Largest Contentful Paint), FID (First Input Delay) and CLS (Cumulative Layout Shift).
While not the only ranking factor the backlinks to your website are what determines your authority and ultimately how your key terms perform. “Can I do my own link building” is a question we often get asked and the answer is yes. You will read many articles about how.
Some SEO Gurus will tell you to write great content, post it on your site then wait for links to come naturally. Others will insist that the only way you can be successful is via a strategic strategy using a combination of directories and outreach techniques. Then there are those that will smile and recommend PBNs.
Who you should listen to unfortunately is not simple to answer, Nettonic have generated 1000’s of links over the last 10 years and have tried all and every technique and in short they all work? However, be warned, not all links are equal, quality will always trump quantity and it is possible to overdo it resulting in negative SEO results or even penalties if Google deems you are trying to spam.
Digital Marketing is a skill and don’t too ashamed to ask for help from a professional SEO company. If you want to dip your toe in the water start with local citation building via directories like Yell etc. . Claim your social profiles, Facebook, Twitter & Instagram. You may not be ready to use them but it may prevent so called social squatters from jumping on your brand.
SEO Agency Milton Keynes
We are a local Milton Keynes Integrated Digital Marketing Company specialising in Search Engine Optimisation with over 10 years experience. We have worked hard to build a reputation supporting local businesses and national companies with our SEO Services We’ve positioned ourselves close to London, but not too far from any point in the UK where we can’t easily travel. We love meeting our clients and potential clients face-to-face and offer a firm handshake.
Nettonic is not just a local SEO Company, we are a digital marketing agency supporting local Milton Keynes businesses. Our aim is to forge a long-term relationship assisting in promoting your brand.
A Marketing Company with a proven SEO Success track record. If you would like to talk to us about how to improve your online presence or any of our services including email marketing, social media, PPC and eCommerce solutions please do not hesitate to get in touch call 01234 261385 For more information on our Milton Keynes SEO Services
SEO Agency Milton Keynes - White label SEO Services
Nettonic is now offering to partner with other website design or SEO agencies to assist with tasks that are proving a burden. Link-building, PPC or keyword research, as we know, is time-consuming and a drain on resources. If you need the help or wish to scale your SEO agency we can help.