As an internet marketer, I can’t tell you how many different conversations I have had with business owners in Bedfordshire about how they either “don’t understand how to implement Social Media strategies or simply don’t know how to run Facebook Adverts correctly”. The whole Social Media game and Facebook Advertising platform can be quiet confusing to the best of us at times, but there are some things you can do to help you get a better return on your investment.
Bottom-line: I’ve tried anything and everything with Social Media and Facebook Ads. And now, I’m going to share some tips on how you can post creative content and spend money on Facebook ads that will get you great ROI for your business.
It’s critical that you understand the basic fundamentals before you even try different strategies such as split testing, CPC optimization and other forms of scheduled posts. I’ve found in many cases that these so-called “experts in the industry” completely c*ck up the simple fundamentals. And what happens as a result? Well, these mistakes drive up the cost they spend on your ads, lower/ completely squander profitability and just cause long-term headaches.
As business owners, you should have 3 basic expectations when doing anything through Social Media and when running Facebook Ads. And what are these..? Number 1 – Spread awareness, Number 2 – Create something your potential customers want to engage with and finally and most importantly, Number 3 – Convert these potential customers into sales! I’m going to expand a little more on these points below.
Every business has a story to tell. You may think that yours doesn’t, but believe me it does. You may have to think a little harder as to how you can portray your business in the best light and encourage people to relate to what you are saying. The key is to tell the story at the right time. Along with posting short snippets of information about your story, Facebook local awareness ads are helping businesses to reach out to those customers that wouldn’t normally approach them. The key here is to give them something that is worthy of being read, which leads us nicely onto point number 2.
Create content that your potential customers want to engage with!
I have the utmost respect to all of you that are trying to put decent content out there on Social Media, but the truth of the matter is that the stuff that you are currently putting out there isn’t doing enough to spark your potential customers to read more. You only have a couple of seconds to engage with your customers before the scrolling continues, so make it count!
The end result that most of us desire the most when posting and advertising. The process of generating income out of posting through Social Media and implementing strong well thought out Facebook Ads is something that all of us want to achieve. If you follow the first 2 points then you will improve your chances of getting conversions from the content that you put out. One thing I will say is that you need to make it clear as to what you are selling. Don’t waffle on about all of the features – just make it clear how you can solve some of your customer’s problems and make it easy for them to navigate through to your website to find out more.
At NetTonic it’s so important to that we create long-lasting relationships with our clients and especially with those who are local to us. Do you live in Bedfordshire and feel like you could benefit from having your Facebook Ads looked after by a local professional? We are offering a 100% money back guarantee if we don’t meet your expectations. We are only offering this to a limited number of businesses. Here’s what we are offering.