Social Media Marketing Journey
the process of being seen online
Social Media is an extremely powerful tool when used correctly. With the right strategy and a clear vision of what you want to achieve, it can be a real asset. More and more of us spend vasts amounts of time connecting with our friends by updating our Facebook statuses, uploading highlights of our travels on Instagram and finding creative ways to connect with our audiences on TikTok. It is clear that Social Media Journey is a creative outlet, but what can businesses do to emphasise the services that they provide online?
your goals
Define what you want out of Social Media from the get-go. Is it more followers and page likes, or an increase in sales? Perhaps it's both!
connecting
Facebook and Youtube are prime places to run ads because of their high-earning user bases. Instagram is predominantly used by millennials or Gen Z. Women vastly outnumber men on Pinterest. LinkedIn's user base is on the whole well educated, which makes it the perfect place to share more in depth content. Are you targeting certain types of people or would your business benefit from targeting more than 1 platform?
your identity
By defining who, what, where, when and how, this is the simplest way to highlight how you, as a business, operate. This will allow you to engage with your followers and create a brand story that is worth listening to.
the competition
You could offer the best service in your area but do your competitors look more professional online? By looking at how the competition interacts with their customers, you can gain useful information to see what is working well for them and what you can do to improve.
content
Any well thought out Social Media strategy is centred around the content you put out in front of your audience. Drawing inspiration from topical events that are happening or even following seasonal themes is a sure way to keep your content fresh and keep your followers engaged.
KPI'S
Social Media KPIs give an indication as to how well the brand is performing. The elements that are measured are people hearing/ seeing your brand, engagement, rate of engagement transforming into conversions and the overall impact.
consistency
By following these 6 points, it gives you the best chances of having a successful social media presence. Like anything, you have to be consistent and continually think of new creative ways that are going to draw potential customers in and keep them begging for more. Social Media isn't an exact science, it does however require time, energy and lot's of planning.