Like most Bedford business owners, you are probably looking for ways to improve your online sales. One of the most effective strategies you can use is to improve your web design. But what design factors truly lead to better sales? What kind of look must your website achieve in order to convert casual visitors into paying customers?
The answer is simple: Your website must look credible. You don’t have to waste money on bells and whistles that tend to distract from your message. A high-performing ecommerce website is trustworthy—it looks and feels reliable, so customers feel safe buying from it. A good Bedford web design company can help your website achieve this look and functionality.
Key Design Principles for Credibility
Simplicity and ease of use are the two main foundations of a credible website. An uncluttered design appears more professional. The design should be intuitive, so that users know what to click to find what they want. A good Bedford web design company can build a logical, easy-to-use structure that allows potential customers to explore your products, compare, sort, sort, and ultimately make a purchase in as few clicks as possible.
Here are other things to keep in mind when making a website more credible:
- Provide an FAQ (frequently asked questions) tab with answers
- If you have articles, use citations and references
- Show the author’s credentials
- Provide an archive (where appropriate)
- Keep the site as up-to-date as possible
- Link to other credible sites
It’s also important that you constantly gather feedback from current and potential customers. Small surveys and insight tools are fantastic—they let you measure how well you are doing while showing your customers that you care enough to want to hear from them. A web design firm in Bedford can help you with this, too.