Conversion optimisation when broken down into the component parts provides a process where your actions define the ability of your site to turn visitors into customers and the process of driving additional visitors to your site.
In the world of internet marketing conversion optimisation becomes the driving force of the entire web design world. Search Engine Optimisation would probably be seen to be the most important factor in a business’s success however ignore the science of conversion optimisation and all the effort and cost you put into driving more traffic to your site will be wasted.
Conversion Optimisation is a pivotal key to take your website from a mediocre, run of the mill website to an extremely aggressive highly functional website. For example, if we take a person that has 1,000 people visiting their website and optimise so that the traffic to their site doubles to 2,000 people. Firstly I am sure the client will be happy but are they getting a return on their investment if their rate of conversion remains the same.
Now let’s take that some original 1,000 people and instead of increasing the traffic to the site we improve the conversion rate from say 1% to 2% people. The net result would be the same but what if we now combined the two aspect of Conversion and Optimisation. How happy would the client now be if his conversion rate was 2% of 2000 visitors.
In a world of increasingly high competitiveness it is crucial to make the very best of what we have in our arsenal. Conversion Optimisation just makes sense. Usually it is the simplest things that have the greatest effects.